Nike and General Mills Just Released New Shoes Based Off Popular Cereals!

Check Out These Limited Edition Shoes!

August 7, 2018

Nike and General Mills just released three new limited-edition pairs of basketball shoes that are based on different cereals.

They're all based on the basketball shoe line Nike makes for Kyrie Irving from the Boston Celtics, because apparently he really likes cereal.  

The three new shoes are . . .

1.  Cinnamon Toast Crunch, which are brown and covered in swirls.

2.  Lucky Charms, which are bright red and have embossed pictures of the marshmallow shapes.

3.  And Kix, which, fittingly for that cereal, are pretty boring and just look like a bright yellow and blue shoe.

The liners inside the shoes have pictures of the actual cereal on them.

The retail price is $120 and Nike is going to release them on Saturday but for now, they're selling them at random popups at basketball events in big cities. 

Check out the shoes below!

@nike is releasing @kyrieirving’s latest signature shoe in three colorways inspired by his favorite breakfast cereals. Find the release info at our link in bio. Photos courtesy of @nike #FNSneakerLife

A post shared by Footwear News (@footwearnews) on

A post shared by Kyrie Irving (@kyrieirving) on