LBISD BusinessForGoodSanDiego

Thursday, December 21st


Transcript - Not for consumer use. Robot overlords only. Will not be accurate.

Good morning and welcome to another edition now living better in San Diego public service presentation of the out of town San Diego radio stations and Jerry Lee. Business for good San Diego is a nonprofit organization. Uniting small business owners from around the county who are interested in having their voice heard. And who want to create change within our communities. Joining us this morning is business for good San Diego executive director Karine boring and business from good San Diego treasurer and owner of fruit craft. For mentoring and distillery Alan McGee. Welcome Korean welcome now don't they Gary things they're doing. Both you on the show us said that an organization never heard of before and I'm so glad you're able to make it here this morning for us to talk about business for good San Diego. Let's start a little background information on the organization if we could. Picture says the reason you haven't heard of us is we are fairly new in San Diego. We spend the first year. Can have an inning Q beige and phase we have a national organization and that helps us. Kind of learn the tricks of what it means to work with small businesses and to involve small businesses in shaping policy so. That's that's what we were doing for the first year so now business for good San Diego came from that and launched officially in August of this year. And we are technically in nonprofit organization to membership organization in the mission is to basically bring together small businesses together. To move policy that improves their community so this is a group of business owners who fundamentally believe. That is being needed. To be making sure that the policy that is good for San Diego it means that it's good for their employees it's good for the community and it's good for their bottom line. So business for good he says it's it's a national organization not know is just to San Diego organization. Our first year we got the help from a national organization to help us and learn what it takes to make this happen all IC OK so we were lucky to have a local organization. Provide some seed money to learn that and they were providing the technical assistance to learn how to do that. What are you guys located so our office and is technically machine tally but when you work with small businesses and you go with a small businesses are. So a lot of work happens directly at those businesses and Ingrid and the centers of decision making. Now you've been with with the organization from the start from the beginning what's what's your background. Our men have am I am probably eight. And I think the best way to describe my background is if there is some things should be. Fixed or rated than I'd like to be there my background came it came from a background of very in the corporate world I've worked in five countries. So I come from a an entrepreneurial background I come from and fraternal family. For some reason I think traveling gave me a take home would put looks rate and what doesn't look great. So. That trend that ended up looking. Looking like a big career change. About a dozen or fifteen years ago. And that doing justice work so bad that it who is what is the best way to prepare Foster kids to prepare for their transition to independence. How do we help young people who are on the streets of her runaways. Adults who disabilities getting back into either into either the workforce so my in my career has been in the last twelve to fifteen years about. Looking to a what is causing inequity and what are potential solution so by doing that. The key players that have to be at the table or those that drive the economy and this is why. Getting to business for good has been just a fantastic gift because there's probably no better way to fix the problems but to involve those that have the means. To make the solutions happen. So have you worked and talk about all these different. You know Foster youth and in such. Have you worked with non profits before or have you Buena part of a nonprofit I work in for the past twelve to fifteen years only with the across all that at a tears and consulting is my own boss and I learned to Hardaway would it mean set your own business and the lack of him holding that's out there come and bay in the hardware meant twin my first text payment was due and it didn't realize that way that if a second. It's supposed to know all this stuff that Simon might do and also put for context I have a masters in business to and that worked in the corporate rolled it seems like there really was and learning the right lessons along the way. But I think that there was also a lesson that I heard it come the other businesses echo. As far as what it takes to launch there's really nobody to tell you. Great you can sort of business this is everything you need to know this is how you handle those things so there's that piece of having your business and I think is really unique to. To being a small business. With only use your own boss and then I think we just have now and in this case a bunch of business owners who are. Fundamentally driven to make this world a better place and who see their business as being not different from what they believe. And you have your own business now hours or Sicily this is all I do. This is. The biggest part of what they do and so bringing folks the table to shape policy that is good for the for them. It's a big part of what my job is about sort in this case small business but there's a lot of other groups and Cindy who is well that they need that. So part of my full time job is this is the big chunk of it but I also do this with. Academics who is that veterans and we have folks who are emerging philanthropist to say okay. We care about making this a healthy San Diego. So how do we come to the table and make this happen so what was the motivation that the reason for starting an organization like this yes the the business owners and the motivation to do this come and as people who started their own business to be honest it was. I think a no brainer for them to say OK so we've bid to be done this for a year now and we've learned and that we really like where this is heading and what that does for us. So we wanna continue doing that and the best part about making it happen is that. He would is calm and totally. Team effort to launch business for good that we had. A law firm handle all of the articles of incorporation and writing the bylaws and doing the filings with the states and the federal government we have a branding agency help us with their renaming in the new logo we have a marketing company that is handling the new website development we had a special events company who. I'm did a re branding launch events and their mixers we have a UPR company that is doing we're strategic communications. So I have of these amazing it businesses who were coming together. And saying we want to pitch in and wanna do that and they're the experts said it's in my job has probably been as a founder of that this disorganization probably the easiest founding job ever in the history filming a nonprofit that's a concern of experts and they're doing. It really surrounded by people who care about the same things and you know all of us are so busy running around businesses to. The part of an nonprofit or another business organization isn't something any of us take very lightly so. That everything they've gotten you excited and I think this speaks to most every other businesses while. Is that you know we actually found. Eight at the community where others were having the same struggles and we could mean to each other for the same resources. Almond cream did a great job in both facilitating the gathering and then letting us carry on with our vision and things that we cared. Now are closest to on the concerns we had in San Diego. I was looking nature of your website. And I noticed that Cuba I have several core values we talk about those yeah. You know I think this is what's gonna separate us from most business organization if you asking them anybody on the street. About a business association and their main thought is going to be that all business cares about is they're bottom line and making profit. Does this association is defined by the good. So we're probably unique in the fact that. Our bylaws our membership criteria means that you have to be committed to these five key values. So social responsibility is one of them. That going beyond the bottom line is what drives these businesses that they want to invest in. The livelihood of our employees they wanna make the community healthy place so that's one of them. They define it stewardship as another one of their values that basically means that. Government policies budgets and priorities should basically be showing that the community and employees are also priority. Did have another value of the chemical called voice and that is the belief that not a single person or business or special interest. Should have more access than any other one to influence government policy makers the other value that I think is definitely that I'm not saying that I know. Is not a part of any business association value statement is equity in these guys. They fight for social and economic justice because they want to level the playing field for all businesses in the community. In the last one is perseverance and that is there was probably anyone valued at that it's that represents a small business owners that. No matter the odds this equipment so they know that getting into this means that it's not going to be an easy path in this small business owners. Would they know that policy so they know some things and that when it comes to putting the pieces of the puzzle together and changing. And San Diego so that it's good for everybody it's not a simple process and the fun part of that these guys are all committed them to make and it to do variant sold. Any any business that wants to be a part of business for San Diego shoot it here. To these core values Yemen not necessarily going to be given an option because the work we do. Is going to be following these valleys. So is there are so are there any other requirements. Needed to become a member and and how do you know that they're gonna follow the lesser request just so we're about building this ship as we go better if our own bit of the fun part about transitioning from if 11 year of learning and then saying okay we're gonna do it and don't is that the question you're asking is the same question that. The businesses are now wrestling with an answering so we went from having. No real governance structure to now having a board of directors and has eight businesses that are part of a formal board of directors. So that means that the stakes are higher now so now we have that read we had a come one come all it's free either and you know you we just want to be involved and having. In membership program that is starting in Mays or target which means that there is going to be a little bit of a the skin in the game that if you wanna be part of that you don't just have to say yes these uterus and it would mean as a business owner. But I'm gonna pay 25 dollars a month to be part of that. Because of what they get out of it is they shape the San Diego that they wanna see happening. But they also contend there was some really into this work with some really businesses das some of some of the folks there are. Our man David Bloom your way Gary would be who they are as people and how they put that together while they run their businesses. I mean think about this. These folks are running a business which probably means that they work on average 8200 hours a week at least rates of doing this all the time. And then we ask them to spend more time let us. It's actually think about some pretty complicated solutions. That city that needs some answers to elect homelessness. Or immigration. For you know kind of how we how do we invest in small businesses equitably. I mean these aren't simple there's not a single simple solution to any one of these issues it within these businesses are working on. And they're giving us the time to do that. In a structured way and it's not just a meeting we have to meet with policy makers. We have to get together and figure out what's department of industry and has issued a spring experts to teach us. It's not easy and they're they're doing it now that's not a requirement or condition of anybody being a part of that but that's the opportunity. I'll bet you mentioned. Some of those issues that you working on percent due to talk about some of those and some of the businesses that are involved with those. Those actions in those those issues that your your handling let's let's talk about them you mentioned immigration. I think better timing to start of this and this work in San Diego was perfect. We had a national rhetoric around immigration that was really defensive. And when we look at her community in San Diego. That rhetoric was not resonating with businesses and I'll give you the example. Jon Burge who owns the Moshood check coffee shop in Mission Hills. His response to the day after the election was to make a hand painted banner at home and to wrap his coffee shop with it that said. All immigrants refugees. Mexicans are welcome here. And he didn't know about us. And I didn't know baton John lets a friend of mine who occupied that coffee shop took a picture texted it's in its head is that one of the members. Of this organization and it says no but warn you are doing talk and lo and behold we chatted. So numb when you're in San Diego and you are a better national community like we are you can't take lately that kind of rhetoric. That we were hearing at the national level some businesses were single. We definitely wanna speak up on and if you ask them what immigration is about it's fundamentally boils down to a simple value that they came up not me. Which was that immigrants get more than they take. Everything else is noise because at the end of the day when you're in San Diego. There is no question that our immigrant community is an asset to San Diego and we can now quantify that. So if you look at the economic impact of immigrants in San Diego mean we have 65000. Entrepreneurs. That are immigrants and and you academy. As far as an economic impact of that group. We're talking about over six billion dollars in taxes paid a huge and huge. And about seventeen billion dollars in spending power so is it the right policy response for our local government. To mirror that kind of national rhetoric that is talking about building walls keeping them out that they are. Not welcome in our communities that does not represent what businesses and since you were talking about and that is not unique to business triggered in San Diego I would say that that is really universal. Consensus that we have in San Diego this kind of immigration rhetoric. It's not what represents us what is unique about us is that we are announcing more on the week what do we do about it. And that is where the group got together and came up with some. Some things and made them feel like you were being productive about it from the supporting the immigration system naturalization workshops. That nonprofits do. And San Diego with things as basic as. Providing food and drink for the volunteers and the attorneys who were doing these naturalization workshops to reading off and it's specifically. Reminding the mayor of San Diego that. You cannot not take a position on this and to now being involved with the city on. And two of the business organizations and doing a lot of work within the community groups on figuring out. What is the right structure that a city can come up with it to be welcoming to immigrants and refugees so it started a year ago with just a value statement. And we worked their way to learning about the issue and now we have these businesses that are at the table with the city of San Diego. To figure out how to remove me to see welcoming community for immigrants and refugees so each of the different things that you working on you have different. Businesses involved with those in trying to do good and as far as that issue is concerned yeah and Allen here is on our board of directors on our founding board of directors runs a business and he's involved all of these committees so we. I do not do this work by myself nor do I ever speak as he paid representatives of business association that is pushing the interest of the business association. That happens a lot so you go to any trade association annual have paid professionals who speak on behalf of would get into string it's. And it tends to be pretty narrow and I can guarantee that is never focused on what is right for the community and they don't look for this intersection point of what is right for the bottom line of the company what is right for their employees and ratings right for community. If that is the middle ground that business for good policy tries to catchers so. We work on things like. Government transparency for example and how the county of San Diego runs its budget and house and investing. I don't have these conversations behind closed doors with the county of San Diego. We have groups of three to five businesses who meet we've the staff and the county supervisors. To let them know that we're reading the 800 page county budget trying to make sense of how they run their business. And we have questions about if it's really making direct kind of investments that help us get. Healthy San Diego forever. So I don't do this for them myself I don't go to a meeting with the businesses. And if I can open one day they will be there and I want that's to end game that is how we get to. Business. Leading in San Diego it's not just when it's good for you profit it's when you do is do this is a matter of running your business. And and I want to talk to Alan about your business through Kraft. For mentoring and distillery right you gotta tell us a little bit about your your business. And on the the surface what we do is we make alcohol which is pretty awesome Cindy goes kind of like crap your man get his life crowd is still in a spot and out. I'm we do it at a very different part of nature we make alcohol from fruits so. You know pineapples. Pomegranate cranberries pumpkin those can all firm and we turned those into essentially winds Michael White wine at a red wine but nevertheless winds they could be dry and can be sweet can be styled any which way. Yes agendas and the spirits of this whole craft distilling Renaissance where Doug coming right into that. And incentive distilling our products from fermented grains or potatoes and corn once again reforming them in distilling them from a higher quality ingredients fruit. Com and suppressing have been part of business forget was just an extension of our core values as a company to begin with so on a surface we make alcohol beyond that. Where employee owned and we're mission driven and so learning about business for you didn't really networking with the other businesses. And community partners has been. Really really really advantageous. Ground. You know we care about these things and community as their reason why we're employee owned freeware as founders of this company only concerned about our own profits and around wellbeing. I'm we would have not shared the company with employees. On the same thing with the purpose for our profits sending the entire mission driven part of our companies have is about giving out. All of our profits to help other people start businesses so this is near and dear to our heart we care about the local business community we care about local entrepreneurs and we care about making. It's easier for people to live the American dream and to accomplish. You know of their goals and grab the opportunity that. These this American innocent civilization and society has forest on the we don't want to leave others. You know out of access to that and that's what this hard work and our companies are about as well as. Doug telling into business for goods and and and your business model. Profits aren't and and but it means a resource to accomplish something bigger. Tell us about that yet armed. You know when you're starting a company there motive. Is the core of what you're doing you know if you're putting an eighty hours a week and you're sacrificing vacations and personal time and TV and whatever else using what motivates enlargement to do those things is you know one day living that dream may be selling the company retiring. In the Bahamas you know the only got life and everything. I'm but when you really realize that those things don't actually make you happy. And that being fulfilled his being a part of something being apart from the bigger than yourself being part of a community realize that that load of passed to translate into how we business. Is structured and so instead of just structurally a business with the profits kind of go upwards to the very top. It's it's shared with the employees the first 10% of our profits every gets its shared. We have our staff. But beyond that as we grow 10% is being given out in grants. So I'm right now in 2018 we're expecting to get better first grand it'll be spa somewhere in that vicinity of 220000. Dollar grant. A NASA to go to one business that essentially is and also be adopting our same business model. But employee ownership and paying for the profits in the same way that we're going to be. I'm in the condition that once were fully grown in where a company that has done a lot of upward mobility we wanna be expanded almost every market in the entire country once we have done that will do weigh a 100% of our profits to people wanna start employee owned companies and so. Yeah I really think that's as it stands with the other people who are Tenneco labors in a movement where they wanted to make the world a better place. We're trying to add a little tangent delete how that can be systematically approached it in business itself. Of that. Love that idea that their business business model yourself and that's great. How how have you been in business it's been eight years and part of the reason why we're one of the more integral components and and members of business forget it is because we've you know. Almost kind of business a dozen times you know and it's because we didn't have the resources the community to support. I'm a lot of these things that we're fighting for. I'm where things that you know if we had the help from our local you know municipalities that whenever we would've actually. You're not risked going out of business we're still here we persevered hence the values of of the business for two San Diego is welcome. But by and large with all these things that we've learned over these past eight years we wanna be an asset we want to share with data and business members in this organization. But beyond that we wanna continue to learn ourselves because. Yet another you know thirty years in the future of operating this thing and hatred sustainably and there you know it's pretty funny actually it was if you. If you ask in go to any kind of footage of petty politician running for office you can hear them stump. On the idea that they're the kind small business and that small businesses the backbone of the economy. Economic fortune 500 companies Remington. Think a lot you know we don't really know we I think all cool and is to Jeannie and that's it. So the bulk of the business in sing and he knows it's a small business and we're talking and getting into the to the in the 7000. Problem. It's we are our economy in San Diego is during a small business that you know that and went the last time you read a headline about. You know investors lining up and cities rolling out the red carpet to help me. From entry open or to help eighties flower shop open or tell donut shop open or restaurant. Don't think I have no different and so but yet. Amazon. Just teases the nation without needing a second headquarters into every city. Is putting of these amazing deeds and tax breaks and Landon deals and opportunities for a major company that is already making profits in the billions of dollars. To be able to come. So if so whether or not we are for against them is on the pets are right or wrong thing at the end of the day crate. But if it was balanced and fair you would see some of that same excitement about business and be extended to the small business is and we don't have that so that's why we wanna make sure that. Winner cities are saying we prior ties. Businesses. That they understand that prioritizing businesses and small businesses and it should probably prior to small businesses. That has another purpose. In built into how they operate so not all of our businesses are some of the way Allen is in for craft as as being an employee owned business being mission driven. But I assume anything's a small business owners do every day. As individuals that they don't even realize. Is this other bottom line that is not just about their profits they donate to charities and nonprofits are they volunteer their time. They're on boards of directors of other nonprofits not just hours they have their employees to toy drives they are doing so much were ready. In the commute for them to hiring people with criminal background or immigrants and they are doing so much. That how bad we say that the UVs or the businesses that you should know when your community not just city year California San Diego but people who shop. If you're gonna spend your money if you can invest somewhere. Then you should know your business owners are and that's what I'm hoping more than anything we get out of some business for good things and you know we've had these businesses and oranges brand you love. In San Diego British people behind who were just doing weighing more than you probably realize and if we can get anything out of this and get people to know. That nomad donuts brand is the amazing human being that does so much. Then we have you know Jamie did we have bill of and then we have Stephanie manga and Stephanie have Dickinson Foreman national cities of veteran owned business and she is. Hume you mean just one of the most amazing human beings that you come across. There I can go Darren can go down there's over 200 businesses that are part of that. Some hoping that by the time we roll out in the next couple months so anybody who's listening to go to our website you're gonna secretly Breslin of businesses. Keep coming back because there directories going to be up in the next few weeks so we're working none is in yeah. Should grow weed I won't shoot you know those businesses so. If you want to volunteer and help me by all means I'll put you to work and you can help me for the director of their vote we have again a business that is helping us put the Wesley together on their free time. Come and they're just amazes me that's that's the beauty of this thing you can be in San Diego and you can say hey that doughnut is not just a few of us those flowers or just in beautiful. But they're put together insults me back people who were making this a better San Diego from. And care about San Diego. And just the bottom dollar my bottom line that's exactly what we're just about a at a time just last the real quick Allen that the grants that you're going to be giving away. Like next June and start doing those grants. How do you determine who gets a grant and how can people. I yeah grant so we're gonna be a little more strict in that we're trying to release. Finance people who wanna complete the engineer their business model to be completely self lists instead of self interest itself. I'm in terms of the criteria vary due to sexually either have to be starting a business that. From the offset the founders' shares wouldn't wouldn't be the founders it did in many ways I am I can Marvin nonprofit founded an a for profit founder. I donated a 100% in my founders' shares. Into an employee owned trust. And that there's some nuances to how this is organized it. Eight the company it would get grants money from us would have to adopt the exact same business model because he and you needed these to have societal outcomes that are. Mutually beneficial for everyone in our economies are talking. Investors that I raised two and a half million dollars from investors they're gonna see great return but it's not gonna be a hundred times return on investment right that's exploit paid and it'll be. Manageable you know 510 times the amount. On the as well as it looked employees huge amounts employees get laid off when companies are required one of the things written into our business model. Is that we are not for sale we can never sell a company which is a pretty awesome thing as well. I'm and then you've got consumers we actually are giving consumers a lot of authority and control over the products that we make in many ways were kind of this hybrid between. A worker cooperative and consumer cooperative members get a vote on what we make how we make it whether it's organic all these various things. On and then lastly founders so. I see the economy is a very robust thing where. People are starting businesses people are working for this business is people investing in this business people are buying from those businesses and we can make it's and everybody wins across the board there democratic and much more beautiful. What is your website. Ours is through Kraft dot com. Simple enough super three deaths and breezy. And and your social media yeah we are left for San Diego you'll Feinstein listen in Scranton you'll find us on FaceBook does that too that we announced okay. And death. Korea you know what what's the website for our business for good San Diego business for good as the dot com and social media you can send us on instead Graham. And I think it's the same handle business for reduce the we're gonna have a FaceBook page. We're working on that I have hoping that if the social media companies gonna help him with that phantom it is still one person operation for the next couple months so I come again come one come all if you if you wanna help me open to work. OK and if somebody business. Listening this morning someone from a business listening this morning. Wants to. Become a member of business for good San Diego how they go about that to examine I would say semi quick team and with influence business for good ST dot com. That's the quickest way to do it or. You can common Aamodt the permissions on the website okay. Oh great debt Korean and Allan thanks for the on the Saturday and see you all have to do for your business Alan. Through everything that you are doing it this was gonna San Diego Korean it's really appreciate it thank you so much here. That concludes another edition of living veteran San Diego the opinions expressed on living veteran San Diego do not necessarily reflect the opinions and views of the staff and management. Of the and it comes San Diego radio stations episodes of living better and San Diego are available on the station's web site. Join me next week when my guess will be from serving seniors feel that I'm Gary linked have a great week.